Yes, I know, curiosity killed the cat. But you’re not a cat so get a bit curious. We’re storytellers. We have to be able to tell compelling and interesting stories. Like it or not, very rarely is the information given to us by our clients interesting or compelling on first read. Companies are focused on what they make and often get laser focused on the speeds and feeds of what they want to announce or share with the media and/or public. To tell good stories, the kinds that people remember and repeat, requires the story to move off the linear line that most uninspired stories follow. Getting off that linear line requires that the storyteller is intellectually curious.
What do I mean by that? Good stories don’t just go from Point A to Point B in a straight line. They meander, they twist, they take you down paths that you didn’t expect and they can surprise you every step of the way. But if you want to find those paths, you have to ask the right questions along the way and look for the sign posts that might signal something interesting. Read more from Connect2 Communications here: http://bit.ly/2hdsTc5