There’s a perception in the industry that all PR does is media relations, but this purist way of thinking is no longer relevant. We’re now fully embracing the age of social and the current media ecosystem is much more complex and layered than before. Luddites, you might as well pack up your things and go home.

Rebecca Brown, executive director of social strategy at J. Walter Thompson Canada, shared her thoughts on this new, holistic era of PR: http://bit.ly/1XpApQi