Clients often ask, "How do I boost my brand awareness through public relations and social media?" The answer is always the same...it is a function of time, resources, and budget. The art of publicity is the ability to generate unique story angles and having the know-how to promote (or sell) the concept to editors, publishers, and producers. The best PR ideas, the ones that have achieved "Liftoff" and generated tens of millions of impressions have cost very little to produce, but they have taken hours and hours of planning. It is the power of the concept that enables the virality of the content.
Read what Matt Gentile thinks are the three questions to ask at the beginning of a PR/Social Media engagement http://bit.ly/2dZW15G