Why Failing to Fact-Check Could Ruin Your Content Marketing

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Why Failing to Fact-Check Could Ruin Your Content Marketing

In these election
times fact-checking is a hot topic.

“The
good news these days is anyone can be a publisher. The bad news is anyone can
be a publisher,” said Rod Kurtz, a New York-based media strategist and
editor-at-large for Contently. “There’s a lot of crap out there, and high
standards for accuracy can help your brand stand out.”

By
adding fact-checking to your workflow, you reduce your company’s risk of
publishing inaccuracies that could damage your reputation. Take NBC, which
could’ve used a better workflow when Brian Williams was removed as the
network’s evening news anchor, in February 2015, after it was discovered—and
quickly amplified on social media—that he embellished his role in a helicopter
attack in Iraq and other reporting experiences. Had he been fact-checked
effectively, the scandal could have
been avoided.

Read more about fact-checking on Contently: http://bit.ly/2cQ5IUQ

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