The 5 Worst Social Media Practices Brands Should Avoid

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The 5 Worst Social Media Practices Brands Should Avoid

In social media, as in humor, timing is everything. Experts weighed in on the best time NOT to post that pic or tweet.

You don’t need to look too hard to find brands that have suffered epic social media fails. Like that time Spirit Airlines tried to leverage the sexual abuse caused when hackers stole and leaked privately stored nude photos of female celebrities into a low airfare marketing campaign. Or how about when AT&T tweeted about 9/11 while promoting their phones?

The lure of the medium is powerful. Various studies show that the proper use of social media can increase brand sales by 55% in some cases or by millions of dollars in others. However, in hindsight, the examples above prove that despite the importance and power of social media to brands, there are often times when they are better off stepping away from the keyboard and not posting anything at all.

Whether it's to avert a social debacle or maintain a growing following, three social media experts reveal some practices to avoid:


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