What are the key differences between Snapchat and Instagram's "Stories" tools?

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What are the key differences between Snapchat and Instagram's "Stories" tools?

Instagram’s introduction of ‘Stories’ sparked much debate in social media circles, mostly focused on how they could so blatantly copy another platform’s feature. But, of course, imitation's the name of the game in social media – Facebook, in particular, has been copying elements from other platforms for years, from the ‘Like’ (from FriendFeed) to the ‘Trending’ (from Twitter).


And really, it makes sense – you want to give your users the best on-platform experience possible, and if they’re switching to other options to utilize features they like, why not bring them to your platform also? That way, they get all the functionality they want in one, meaning they stay on platform for longer.


This infographic from One Productions breaks down the detail you need to know: http://bit.ly/2cLcY1d

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