You may already know that social media has the power to connect and engage both you and your brand with your target audience and existing customer base. But if you are still in doubt, numerous statistics point to the wide use of social media by consumers and businesses looking for the information and solutions they need for their lives and companies. This includes increasing number of people using social media beyond just Facebook and Twitter; in fact, the numbers of those using YouTube, Pinterest, Snapchat and Instagram are growing at an incredible rate while new social media channels like Periscope are gaining ground.

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