Digital isn’t merely an add-on; it’s a way to think differently about
business models, customer journeys, and organizational agility.
Companies that successfully adopt digital technology don’t view it
as an extra; digitization becomes central to what they are because they
transform their value propositions and evolve every level of the organization
so that it becomes data driven, customer obsessed, and highly agile. In this
episode of the McKinsey Podcast, recorded in November 2015,
principals Karel Dorner and David Edelman talk with Barr Seitz about why,
decades into the digital revolution, companies are still trying to define what
digital really is and struggling to make the most of it. An edited transcript
of their conversation follows. http://bit.ly/2oAOnRx
We can't believe 11 years have gone by so fast.
You can tell a lot about a person from how they react
That’s why Facebook’s various “Like” buttons are so
powerful. Clicking a reaction icon isn’t just a way to register an emotional
response, it’s also a way for Facebook to refine its sense of who you are. So
when you “Love” a photo of a friend’s baby, and click “Angry” on an article
about the New England Patriots winning the Super Bowl, you’re training Facebook
to see you a certain way: You are a person who seems to love babies and hate
The more you click, the more sophisticated Facebook’s
idea of who you are becomes. (Remember: Although the reaction choices seem
limited now—Like, Love, Haha, Wow, Sad, or Angry—up until around this time last
year, there was only a “Like” button.)
This matters because of what Facebook might then do with its sense of your baby-loving,
Tom-Brady-hating self. It might mean that Facebook will show you more photos of
babies and fewer articles about football, which in turn might affect which
friends appear more frequently and prominently in your News Feed. And that
might affect your perception of the world.
Read more about the algorithm at theatlantic.com: http://theatln.tc/2kZPU0A
With the ubiquity of social media, a crisis can strike at any moment. Even if it is impossible to predict every outcome, being prepared to protect your social brand—before a crisis hits—will help you deal with any situation that may arise.
Social media is increasingly how we receive news and communicate with each other. In this new environment, it’s possible that President Trump might mention your brand on Twitter. Or your firm could get caught up in national events. Be prepared for anything and clarify your existing social media policies now for your corporate brand as well as your employees.
So why are social media policies important for large brands? Read more: http://bit.ly/2mvyJ9a
One of the greatest fears that a small business owner has about social
media marketing has is the time it takes to manage all the different platforms.
With planning and a little strategy that time can be significantly reduced and
used effectively. Rodney Fife will show you how you can reduce that time
to at least 15 minutes a day and two hours a month.
Let’s begin by knowing where you are currently with
Social Media. Look at your analytical data from each platform. Write these
numbers down. Now that we know where you are number wise. It is time to set
some goals. Writing your goals should help you in creating a strategy… Read
According to a recent Holmes report, only 27% of agency professionals think the term "public
relations" will describe their work in four years. In addition to this
capacity, the role is poised to evolve into one that encompasses much more than
publicity and media outreach.
Seven agency executives from Forbes Agency Council share a few of the ways we will come to view public relations
practitioners in 2020 -- and what these newfound duties will entail: http://bit.ly/2kj1Xdr
You don't have to be a
morning person to be successful but the evidence suggests that it does help.
The morning rituals of some of the world's most productive people revealed
four common habits you can adopt. Watch this video to discover them (and the
one thing they avoid).
You've probably noticed the recent surge in use of platforms and users of social media. Are you wasting your time or investing in it? Here are seven ways to use social media: http://bit.ly/2hlULIj
Building a social media following is hard work. Retaining your fans and followers is a sustained effort, much like social media marketing. A solid plan, attention to detail, and consistency are necessary to acquire and keep fans/followers who’re passionate about your brand. Here’s a look at seven social media audience retention tactics that can create long-term, involved communities: http://bit.ly/2h3qs9v
Do you need an office space in Copenhagen? We’re renting out a couple of desks at our lovely office in the center of Copenhagen (Silkegade). Preferably to someone we can work together with. You could be an art director, photographer, app developer, slow motion maker or… you name it? For more information: email@example.com – Please share!
We are so very proud to be nominated for a PR Tiger 2016. We are nominated in the category ‘Digital’ against agencies we both admire and respect. It’s an honor to be in such great company! http://bit.ly/2evzJ90
In these election
times fact-checking is a hot topic.
good news these days is anyone can be a publisher. The bad news is anyone can
be a publisher,” said Rod Kurtz, a New York-based media strategist and
editor-at-large for Contently. “There’s a lot of crap out there, and high
standards for accuracy can help your brand stand out.”
adding fact-checking to your workflow, you reduce your company’s risk of
publishing inaccuracies that could damage your reputation. Take NBC, which
could’ve used a better workflow when Brian Williams was removed as the
network’s evening news anchor, in February 2015, after it was discovered—and
quickly amplified on social media—that he embellished his role in a helicopter
attack in Iraq and other reporting experiences. Had he been fact-checked
effectively, the scandal could have
Read more about fact-checking on Contently: http://bit.ly/2cQ5IUQ
It’s that time of year!
Time for Mary Meeker’s Internet Trends presentation, which this year clocks in at 213 slides. In this post Everyonesocial.com has summarized the top 12 trends you need to be thinking about.
News flash: the world is continuing to change, big-time, more so and more quickly than we likely know. Asia, Android, video, images, messaging, and India are some of the drivers. Let’s jump in: http://bit.ly/28LMlp4
People use the number of Facebook likes, Instagram and Twitter followers to determine how popular a person is online. So along with the explosive use of social media to promote goods and services comes the temptation to manufacture an online presence with counterfeit likes to bolster a company’s perception of popularity and appeal.
Read how to spot the fake followers here: http://socialdraft.com/how-to-identify-fake-likes-and-followers/
The word, describing the pegging of a campaign to a breaking event, is bothersome.
Here’s one take on how the concept has evolved. http://bit.ly/2aSHTul
When a crisis breaks at your organization, you have a maximum of 60 minutes to get a statement out to the media before you start losing credibility. 'Here's a detailed outline of what to include (and what not to include) in a media holding statement when a crisis breaks. http://wildewords.ie/crisis-communications-holding-statements/
Is it true and if it is, does it matter? http://bit.ly/25XQQWA
This article about startups is one of my favorites. ‘You love the idea you started with. The product must serve that purpose. If it doesn’t, kill it’. - A must read for all startups http://bit.ly/1oQG1nD
Intoxicated by March Madness and a nostalgia for Grantland’s ridiculous brackets (“Which Tom Cruise is the Best Tom Cruise?“), the Contently edit team decided to blow off real work last week and answer a very important question: Which branded social media account is the greatest of all? Check it out here: http://bit.ly/1qoxVnU
We'll be leaving you for a few days to celebrate Easter. We will be back on Tuesday March 29th - fresh and relaxed!
First we took silver in the ‘Campaign of the year’ category at Danish Digital Award, now we are shortlisted at Danish Internet Award (DIA), Denmark’s largest digital award, in the category ‘Social Media Strategy’. Exciting times! Check out our campaign here: http://bit.ly/258uVeV
You’ve probably heard of the “mobile gap”: Mobile usage is exploding, but publisher ad revenue isn’t keeping pace. At the same time, though, another gap has opened. This one is between the time that consumers spend on mobile and marketers’ commitment to mobile content. Read more on Contently: http://bit.ly/1TNsZ7Q
An in-depth checklist from Contently for how to get a bigger budget (and what you should do once that happens). http://bit.ly/1QKNIT0
Very interesting point from Josh Black, CEO GroupM Content Asia Pacific. “ Consumers (real people) don't care what we call it, they just want to be educated, entertained and engaged”. Do we really need all these terms? Read the article here: http://bit.ly/1VLf8ME
it, influencers will run 2016 - “For
content publishers, it’s no longer about driving eyeballs to a news site’s
homepage. It’s about distributing one’s content throughout the media and social
spheres (where the audience resides) with the hope they’ll return to the
story’s native environment (for more effective monetization)”. Read more on Forbes: http://onforb.es/1nldvL6
2016 - we're loving you already!
Family and Friends,
year! It’s been fun, fast and at times frustrating – but it all came together
and we can now look back at an absolutely fantastic 2015.
on so many great campaigns, but one stands out. In 2015 we won the tender for
the 100 year celebration for Women’s equality and right to vote. A campaign
with a message so close to our hearts.
The tender was given by the
Danish Government and the Ministry for Children, Equality, Integration and
Social Affairs. The government wanted the celebration to actualize what
equality, democracy and community participation mean to the individual
We built the
campaign, together with Thinkhouse, from the bottom up with the development of
the idea, concept, planning, PR, marketing and the execution of the celebration
of the 100th anniversary of women's right to vote and stand for election.
Read more about the campaign here: http://www.thinkpr.dk/expertise#cases
We brought in 100 ambassadors
who made 100 speeches. We can’t thank the 100 ambassadors enough for bringing
attention to this special birthday – THANK YOU for all your hard work, your enthusiasm
and willingness to share the message with your friends and followers. Because
of you, 2 out of 3 Danes are aware that in 2015 we celebrated the 100th
anniversary of women's right to vote. That’s
quite impressive, we think.
a very special thank you to all our great clients – we love working with you
and your fantastic companies. We are very proud to continue into 2016 with all
of you and to have added a couple more clients to the family in 2016. Wow, we’ve had some fun meetings and great
successes in 2015.
but never least, thank you to our wonderful colleagues and our work families; Thinkhouse
and our new friends from work, FFW. It’s been fun, let’s kill it in 2016!
very merry Christmas to you all and remember to party in true Think manner for
it’s finally that time of the week!
So far, 2015
has been a big year for paid social media. With paid social evolving so
quickly, which trends should brands pay attention to? Which ones can have
the greatest impact on advertisers’ bottom lines? Here are the four trends
marketers who work with paid advertising won’t want to miss:
People assess an individual's worth with appearance, apparels, apartment,
and automobile not with account or unseen wealth that is accumulating in the
bank or equity market. Same applies to businesses,
branding attracts target audience more than the balance sheet of a company,
that's why smart businesses never overlook Public Relations (PR) in today's
highly competitive world for effective branding and image building. In fact, PR
is even more crucial for the enterprises than fund raising in the current
This is why businesses should adopt PR
to adapt changes and adept branding: http://bit.ly/1QhceRb
The cost of unhappy customers - Fifty-one percent of customers have switched
brands due to bad service experiences, and 81 percent of them say the brand
could have prevented it. Here are some tips to step up your customer service
it up with a quote:
“I don't care what they say about
me as long as they spell my name right.” –Unknown
Traditionally, PR professionals were tasked with reaching targeted
audiences, increasing brand visibility and raising awareness of brands or
campaigns. Today, driving revenue has become just as important, which means
proving ROI is also part of the PR mix. In
fact, proving ROI is the biggest challenge faced by PR and
marketers alike. How can we showcase PR’s value in a way that is meaningful to
the C-suite? Metrics, of course! But which ones?
Read more from CNW
Group here: http://bit.ly/1lOQbnA
back, we got you. We collected some of this week’s best reads for you to browse through.
If you already use Ads Manager to create
and manage Facebook ads, getting started with Instagram ads is easy – it’s just
like creating Facebook ads. In fact, all you need is a Facebook Page. If not,
here’s how to begin: How to Create and Run an Instagram Ad Campaign, According
to Instagram http://bit.ly/1PDZ4NN
Communication is increasingly visual, and
infographics have become an essential element for marketers, PR practitioners
and other professional communicators. Here are seven terrific tools for creating these
data-driven visuals: 7 great infographics platforms
for the design-challenged http://bit.ly/1HkcICS
Social Media marketing is tough, you need to juggle long term goals and
stay up to date with recent trends. If you want to know what a day in the life of a social marketer looks
like from 8 am-8 pm, this is a good article http://bit.ly/1OCi91g
So watch out!
The new darlings in the world of corporate social
media are public relations and communications pros. A growing number of U.S.
advertising and marketing executives favor those specialists over other
corporate departments for social media savvy – and we just have to agree with
those execs! Read the survey at Ragan.com: http://www.ragan.com/Main/Articles/50441.aspx
So much great content and so little time! Here are some of our favorite reads this week:
- Oh isn’t this just one of our pet peeves: The road to hell is paved with adverbs - 4 editing tips to make your content rise and shine http://buff.ly/1llBkky
- Too many marketers do not understand exactly what pitfalls to avoid when running a digital marketing campaign, thus they end up building an under-performing campaign: 5 digital marketing campaign mistakes to avoid http://bit.ly/1STIA2h
- These are awesome. Sign me up I want a 360-degree video ad too! See the First 360-Degree Video Ads on Facebook http://bit.ly/1OGNe54
We’ll throw in a little fun fact as well, mostly since we just got a new website ourselves: “46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company”. Source: Hubspot Marketing
Have a great day!
And we might just be the right agency for you. Contact firstname.lastname@example.org to hear more.
We're moving, but not far!
From tomorrow the Think office kan be found on Silkegade 11, 2. sal, 1113 Copenhagen K, Denmark. We hope you will drop by for a coffee, a dance or just some good communications advice. See you at Silkegade!
Here’s How the Media Works: http://bit.ly/1P2Fl8n
This is why commas are important.
Freebies coming your way! ...No, not
really. But I bet you're giving them away - right?
‘Oh no. We
invoice our hours; we are very clear about that’. Yeah, sure you do.
Friends pay friends
about that coffee you grabbed with your friend who just got that new job in
that big company and just wanted a few pieces of advice? You know, that hour where
you gave it all away, all that great advice you have worked hour after hour,
year after year to master to perfection.
I bet you
even threw in a few media contacts per email afterwards. But she was a friend,
you know. A good friend, you couldn’t really refuse to answer when she asked so
politely. Or could you?
Sure you can
and you should. How about ‘That’s a really good question, and I would love to
give you the whole insight on this and a few ‘to do’s’ to push you in the right
direction. But to keep it serious, since this is what I do for a living, maybe
I should come by your office one day and we could talk about how you can use my
knowledge for a fair hourly fee’?
Best vs. cheapest
up with you invoicing pennies from the clients that actually have the money to
pay? You know what I’m talking about. That high profile client that for sure
will attract many more clients who – of course – will pay more money than you
can ever spend. So actually it’s an investment in your business, so the pennies
you get are kind of an extra bonus, ‘cause all of the high profile clients will
come running, just as soon as they see what a fantastic job you are doing for
The clients that pay pennies are never worth it. They talk the talk, but NEVER
walk the walk. The only walking they’ll be doing is to the next agency who’ll
give it away for pennies. There will be no referrals, no thanks and definitely
great, you work hard and you among the best- so how about this for a referral;
‘She really good, but also a little expensive’. Will that keep clients away –
no! Everyone wants the best, so from now on; you will be the best not the
Not only is the newsletter about PR, Social Media, Digital and current trends, it's also about US! So what's not to like :-)
This is one of favorite PR quotes. Do you agree?
By Karin Noergaard, founder
Your business is failing because you’re on Facebook, Twitter, Pinterest, Google+,
LinkedIn, Tumblr, this, that, something over there and maybe even a WordPress
‘Social media can help grow you business’;
‘Facebook is a start-up must’, ‘Social reputation comes before advertising’. All
those articles popping up everywhere are making you desperately download and
read through any guides with ‘10 tips for Facebook pages’, ‘when’s the best
time to tweet’, ’How to get followers’, ‘Google+ for businesses and many more.
Besides reading all the good advice
you need to know how to manage every site, find or develop great, entertaining
yet clever content and update every single site every single day with different
content – and in the weekends too.
Every guide you have ever read, which
would sum up to around 100, says that the worst social media blunder is to
update too little and too boring content – oh, don’t forget too much content is
also wrong and never ever just retweet Mashable because absolutely everyone
You need to find content that has
never been published before but still is relevant and great. Even better -
write your own, share you knowledge, preferably in the form of an easy
to-do-guide with 5 simple steps or through a podcast.
While you’re tending to your social media
So you’re up all night, because your
workday is too short, reading all the guides. You’re creating those great blog
posts summing up everything everyone else is saying, but in a new and
compelling way of course, just waiting for new clients to discover your
knowledge and great wit.
At the same time your current
clients are rolling their eyes and slamming the door behind them when leaving,
because as amusing as your last Facebook post was, it didn’t measure up to all
the jobs you left hanging while learning how to measure social media ROI.
In other words - there are not
enough business hours in the world to learn everything about every single
social media site. You will never, ever be able to do it all by yourself.
So pick one social media, an easy
one that you actually like, do it the best you can and that will be good
And if your business wasn’t failing
for spending all your time on social media, you should hire a community
manager. Now that’s a good investment!