As Opel Denmark’s PR agency, we were asked to develop a PR and influencer strategy to accompany a digital branding campaign. The German carmaker has been facing a gap between their current innovative and award winning product launches and how the consumers perceive Opel today. Simply, they have identified a need for talking to those, who do not have Opel as their preferred brand. Especially the younger target group of social climbers and mainly men aged 25-40 years old and the family segment. In order to create a relevant campaign to that specific target group, Opel Denmark decided to base the campaign on their latest car launch; The Astra Sports Tourer (a station wagon).Read More
We were asked to create and activate Novozymes’ first customer-centric campaign with the main purpose of generating engagement and debate around the global climate change and CO2 emissions, among politicians and throughout the general public. Together with Thinkhouse we built an extensive information campaign, a nationwide PR strategy, a social media platform as well as events which aimed to enlighten consumers regarding carbon emissions and global climate change.Read More
Ultimate Ears was looking for a way to showcase its speakers’ durable design, and how the speakers are made to bring people together to enjoy music whenever and wherever. The target group was influencers.Read More
With ten League titles, six Danish Cups, two Danish League cups and four Super Cups to their name, Brøndby are one of the most successful teams in the history of Danish football. They have been a mainstay of the Danish topflight for over 35 years. The Brøndby team has featured internationals and legends of the game over the course of their history; Michael Laudrup, Brian Laudrup, Peter Schmeichel and Kim Vilfort to name but a few. Brøndby are one of the standard bearers of excellence in Danish football.
Brøndby understand that the links between the club, the fans and the local community are what make it successful. At Brøndby, football means family. Fans are vocal, committed and supportive of the club and the club responds in kind. Our job was to help Betfair activate their sponsorship of Brøndby IF.Read More
We won the tender for the 100 year celebration for Women’s equality and right to vote. The tender was given by the Danish Government and the Ministry for Children, Equality, Integration and Social Affairs. The government wanted the celebration to actualize what equality, democracy and community participation means for the individual citizens.
We built the campaign, together with Thinkhouse, from the bottom up with the development of the idea concept, planning, marketing and the execution of the celebration of the 100th anniversary of women's right to vote and stand for election.Read More
Think PR has worked with many great clients through the years. See examples of some of our current and former clients here, or contact us email@example.com.